In addition to the growing popularity of the use of mobile handsets for entertainment and photography, they are also increasingly used to make enquiries regarding travel and tourism.
This seems to be quite a logical use of the mobile Web, as users naturally need to find out many things about a place they are new to. At such a time the mobile is the handiest and most easily available gadget to help them.
For instance, when a user ends up in a location unexpectedly, the user could find an appropriate hotel to stay in by searching for nearby accommodation. Similarly, if the user needed to make a booking for a flight to or from a particular location, the mobile would be very useful.
It has been found that mobile devices are used during all stages of travel, right from the initial research to planning, experiencing and sharing of the experience.
Google has revealed that about 19% of all hotel queries are now conducted through mobiles.
Analysts at eMarketer predict that the number of U.S. consumers making use of mobile for travel planning will rise from 19.7 million in 2010 to 29.7 million in 2012.
This growing use of mobile for travel related requirements is a good opportunity for marketers to reach a larger audience. In order to improve their performance, marketers should show location related ads to travelers. Click-To-Call and easy to download ads also improve client compliance. Tablet devices are fast becoming very popular and campaigns should also be catered to these devices.
