Data-Led Travel Marketing Checklist
As the travel industry emerges from the pandemic into a world of economical and political turmoil, it is easy to overlook what may seem like trivial changes to privacy laws and cookie-based tracking. Ignoring these changes, though, could have a devastating impact on travel...
Nearly Half of Consumers Won’t Travel in 2021
According to a survey of 1,500 people, commissioned by Sharkie, 41.5 per cent of respondents said they did not plan to travel in 2021. The survey asked consumers what was the most important aspect of a travel insurance policy and the majority of respondents said they did not...
7 Tips To Maximise Your Last-Minute Holiday Bookings
With August fast approaching, and the bulk of the summer over, there are hundreds (if not thousands) of holiday reservation sites trying to engage with the market at this time, and last-minute holiday makers are finding it more difficult to search through each individual...
Paid Search Travel Ads Prior To “Sunshine Saturday”
The first Saturday after New Year’s week tends to be one of the busiest days of the year in terms of holiday bookings, with that day in January being dubbed “Sunshine Saturday”. Evidently this offers a huge opportunity to travel agents and it is likely that some of...
Mobile Roaming Revenues Surpass $80 Billion In Next 5 Years
Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise...
Google Launches Hotel Finder
Google has just launched a new service called Hotel Finder, which should be of great use to travelers. The site is easy to use, simple and could definitely compete with the current top hotel booking sites, which it currently relies on. (more…)