Insights

You’ve tried the latest digital, technological and social media innovations in travel marketing, but you’re still not hitting the mark. Sounds familiar?Travel businesses face stronger competition than ever before in the perpetual race for growth. But marketing teams...

As the travel industry emerges from the pandemic into a world of economical and political turmoil, it is easy to overlook what may seem like trivial changes to privacy laws and cookie-based tracking. Ignoring these changes, though, could have a devastating impact on travel...

According to a survey of 1,500 people, commissioned by Sharkie, 41.5 per cent of respondents said they did not plan to travel in 2021. The survey asked consumers what was the most important aspect of a travel insurance policy and the majority of respondents said they did not...

With August fast approaching, and the bulk of the summer over, there are hundreds (if not thousands) of holiday reservation sites trying to engage with the market at this time, and last-minute holiday makers are finding it more difficult to search through each individual...

The first Saturday after New Year’s week tends to be one of the busiest days of the year in terms of holiday bookings, with that day in January being dubbed “Sunshine Saturday”. Evidently this offers a huge opportunity to travel agents and it is likely that some of...

Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise...

Google has just launched a flight search facility, which as the name suggests, helps users to find out more about flight times and availability and to book them. (more…)

Google has just launched a new service called Hotel Finder, which should be of great use to travelers. The site is easy to use, simple and could definitely compete with the current top hotel booking sites, which it currently relies on. (more…)

In addition to the growing popularity of the use of mobile handsets for entertainment and photography, they are also increasingly used to make enquiries regarding travel and tourism. (more…)

For the last two weeks or so, there appears to be some sort of tussle going on between Google and TripAdvisor. (more…)