You’ve tried the latest digital, technological and social media innovations in travel marketing, but you’re still not hitting the mark. Sounds familiar?
Travel businesses face stronger competition than ever before in the perpetual race for growth. But marketing teams aren’t always clear on the basics, and that creates challenges when choosing the right digital, tech and social media innovations for growth.
Try this exercise: write down your answers to the following three questions:
- What truly sets your business apart?
- Why do customers currently choose you over your competitors?
- If your company vanished, who would step in to fill the gap?
Now check if your answers to question 1 and 2 match fairly closely, that indicates your messaging is on point. However, if they don’t, it implies you need to work on communicating your USP (unique selling proposition) better.
And if your answer to question 3 was anything other than “no one”, do you really have a USP? If too many businesses can step in quickly to fill the gap in the market created by your company’s exit, you might need to work on create something that is actually unique.
True differentiation in marketing
When you understand what makes your business truly unique, it becomes obvious what you need to do to grow. This clarity will highlight what you need to focus on to differentiate your brand from the competition. You’ll no longer be doing what everyone else does, and that’s when you will achieve true differentiation.
Today, travel and hospitality marketers find themselves chasing trends, filling a calendar, and essentially living in FOMO (fear of missing out). This leads to dangerous tunnel vision – you’re so enmeshed in the day-to-day struggle of keeping up that you might forget what truly sets you apart, and are possibly missing real opportunities.
3 pillars of travel & hospitality marketing
Most of us have a tendency to overcomplicate things and lose agility. Going back to basics can help. Remember, there are three main pillars that hold up all travel & hospitality business growth:
- Revenue management
- Sales & marketing
- Agency
The only way your marketing efforts will truly succeed is if all three pillars work together.
When you know your purpose, your differentiation, your capabilities, and have all three pillars working together, that’s when magic happens!
Is your travel business fit for growth?
Ask yourself: Is your team trained and do they understand these fundamental concepts? Do they have the right support and the right direction to be able to deliver on your marketing plans?
When we start working with brands in the travel and hospitality sector, the first thing our agency team does is spend time with the team deep-diving into the fundamentals of their business, and then building a marketing strategy & tactics from there. This usually takes a lot of time and introspection, but the result is that you have much more solid strategy.
Strategy workshop & assessment
For a limited time only, we are offering a complimentary 2-hour strategy workshop and initial assessment to qualifying travel businesses. Get in touch to arrange your taster strategy workshop — this is an exclusive opportunity designed to give you a valuable preview of what a full consulting session can offer!